Our History

Three Generations of Excellence

When you hire Roofmaster of South Florida, Inc., you are partnering with a third-generation family business deeply rooted in Lehigh Acres. We treat every customer like a neighbor because this community is our home. We have built long-standing relationships with homeowners, realtors, and property managers across Southwest Florida by consistently delivering quality, accountability, and unmatched personal service.

Over the past 7 years, the company has more than tripled in size while maintaining the family-owned values, personal service, and trusted reputation that have defined us for generations.

A smiling man and woman in matching Roofmaster shirts stand in front of a Roofmaster truck. Text reads: 28+ Years of Experience. Drew & Analisa Newell, Family Owned & Operated Cape Coral roofer. Palm tree and sky in background.

1985

A Legacy Begins

Frank Dennis Newell obtained his roofing license in 1985, after already working in the trade for years. His license remained active for over 40 years, establishing the foundation for a family legacy built on hard work, quality, and integrity.

1998

Company Founded

Roofmaster of South Florida INC. was officially founded by Frank Newell, with a focus on serving homeowners and property professionals throughout Lehigh Acres, Florida and surrounding communities.

2007

Second Generation Leadership

Peter Newell obtained his roofing license and continued expanding the company while upholding the same standards and reputation established by his father.

2019

Third Generation Enters the Field

Drew Newell began working hands-on in the field, learning repairs, replacements, and daily operations directly under his grandfather’s mentorship.

2024

Third Generation Ownership

Drew obtained his roofing license and stepped into ownership, continuing the family tradition alongside his wife, Analisa Newell, who manages administrative operations, permitting, and marketing to support the company’s growth.

Built on Loyalty and Long-Term Team Members

Foreman Enrique Melchor has been a key leader of roofmaster for over 15 years (he began his roofing career in 1990). He oversees daily field operations and helps us maintain the high standards Roofmaster is known for.

Commitment to Quality Craftsmanship

We proudly use in-house crews, not subcontractors, ensuring consistent quality, accountability, and attention to detail on every project.

Rooted in the Local Community

Lehigh Acres is more than our service area — it’s our home. We treat every customer like a neighbor and have built long-standing relationships with homeowners, realtors, and property managers.

Blue and white badge with the BBB torch logo on the left and the words Accredited Business on the right, highlighting that this Cape Coral roofer is recognized as a trusted roofing contractor in Southwest Florida by the Better Business Bureau.
The logo of the Florida Roofing and Sheet Metal Contractors Association, Inc. features a blue emblem with the initials FRSA next to the association’s full name in blue, perfect for a Cape Coral roofer or those seeking roof repair Lehigh Acres.
Logo for TAMKO Building Products LLC. The word TAMKO in bold black letters is enclosed in a red rectangle, with BUILDING PRODUCTS LLC in smaller black text underneath—trusted by roofing contractors Southwest Florida.
Logo with the text POLYGLASS in bold green letters above MAPEI GROUP and a recycling symbol, all on a white background with a black shadowed border—ideal for any roofing contractor in Southwest Florida.
Logo for Crown Roof Tiles featuring three stylized red and orange roof tiles above the word CROWN in bold black letters, with ROOF TILES in orange below—perfect for roof replacement Fort Myers and surrounding areas.